Your company is committed to the values of sustainability, from reducing your carbon imprint to developing eco-friendly products to innovating new business models that reduce waste and support conservation philanthropy.
Thing is, no one is going to know about that until you tell them.
Consumers care more than ever about the ethics of the companies they support. In fact, if given a choice,
88% of global consumers would buy from companies that ethically source their ingredients. And
60% of consumers say they’d pay more for a product with sustainable packaging.
People are backing up their ethics with their wallets, which is great news if you are an environmentally ethical company.
But the public at large is more and more cautious about companies that claim to practice sustainability. That means you’ve got to do more than just use marketing buzzwords.
You need to get the story out about what exactly you’re doing to live up to your environmental values and why the innovations you’ve implemented matter. You need to talk about how your company became committed to sustainability and what you’re planning on doing moving forward.
If you are able to get your eco story out to the media, you’ll develop credibility with your target audience. And you might even inspire others to align with the same ethics that you are!
