When I create pitches for film clients, one angle I like to explore is the story of the filmmaker behind the film.
For example, I represented a client who created a short film about Afghani refugees. All of the cast and crew were Afghani or Middle Eastern, including the filmmaker. We highlighted this as an important part of her filmmaking process and her desire to be as authentic as possible.
Another filmmaker I worked with faced backlash for her film because of her ethnicity. We were able to land her an interview with one of the film industry’s biggest outlets by highlighting her struggles getting the film screened.
Pitches that focus on your story as a filmmaker might include:
- Why you created this film and what message you want it to send
- How you got funding
- Your background and what led you to filmmaking
- Any special notes on the process of making the film
In an industry where thousands of films are produced every year, sometimes stories centered on your biography or creative process can be the media hook you need.
This gives your
audience, potential investors, and distributors a way to connect personally with the film. It also opens up new avenues of media coverage, which can be vital for getting your film the attention it deserves and for establishing your profile as a filmmaker.
For boutique PR for your film, send me a message, and we’ll set up a meeting!
