Meet the Founder

Jessica Michael began her PR career as a writer. Her award-winning fiction, poetry, and articles are featured in print and online around the globe. After recognizing the power of narrative, she founded a digital marketing and content strategy business partnering with nonprofits and socially conscious businesses to inspire change.

She went on to apprentice with renowned PR firm Spiral5, where she learned how earned media placements can power success, audience growth, and societal innovation.  Since then, she's focused her own firm on helping thought leaders, businesses, and nonprofits rise above the noise in the attention market.

Her own life is deeply connected with in-the-trenches community advocacy. She’s volunteered in hospices and women’s shelters and organized events to raise funds for families impacted by cancer and suicide. In addition, she co-founded the Prescott Peace Initiative, which brought together spiritual leaders from Jewish, Christian, Muslim, and Indigenous backgrounds to build a coalition for peaceful community activism.

For her, public relations is a natural extension of her desire to amplify stories and messages that have the power to transform the world.

When other publicists were saying 'huh?', Jessica saw the vision for my multi-city, multi-author book tour, got on board and said, 'We can do this.' She led the PR effort with clarity, agility, drive, imagination, and a spirit of collaboration-with 15 authors, no less! She is a true professional, completely reliable, and a pleasure to work with. Most important: She gets results.

Jocelyn Davis, best-selling author of The Art of Quiet Influence and Insubordinate